AOur overheads are much lower than a high street estate agent. We do not have the unecessary cost of high street premises, printing costs etc. The same principle can be applied to many online retail stores that maintain high street premises and at the same time, also have a website. We all know that Currys (electrical store) have high street or retail park premises but also maintain a website. The website price of a product is often much lower than you will find in store. Another example could be Amazon.co.uk. This business model has proved successful largely due to the price differential compared with high street book stores.